This Privacy Policy explains how Adalytics Digital Private Limited ("Adalytics", "we", "us" or "our") collects, uses, stores, shares and protects information when you use Automarq, our AI-powered digital marketing portal, and this website.

1. Who we are

Automarq is operated by Adalytics Digital Private Limited, a company incorporated in India with Corporate Identity Number (CIN) U62013KL2026PTC106438, based in Kochi, Kerala, India. Our office is at Kerala Technology Innovation Zone, KINFRA Hi-Tech Park, Kalamassery, Kochi 683503, Kerala, India. For any privacy question, write to support@adalyticsdigital.com.

2. What this policy covers

This policy applies to:

this website, including automarq.si and its subdomains;
the Automarq application, including the client portal, the marketer portal and the admin portal; and
emails and notifications we send in connection with Automarq.

Where a digital marketing agency uses Automarq to serve its own clients, the agency decides what client information it adds to the portal. We process that information to provide Automarq to the agency and its clients, as described in this policy.

3. Information we collect

Information you give us

Account details: your name, email address and profile picture when you sign in, and your role (client, marketer or admin).
Business and brand information: business details, brand kit assets such as logos, colours and fonts, and the content preferences you or your agency add.
Content and approvals: content calendars, captions, posters, comments, approval decisions, change requests, tasks, deliverables and reports created in the portal.
Messages: anything you send us by email or through support.

Information from connected services

Google sign-in: basic profile information, described in section 4.
Google Ads: if a client or agency chooses to connect a Google Ads account, campaign and account data described in section 5.

Information collected automatically

Technical and usage data: IP address, browser and device type, pages and features used, timestamps and error logs, collected by our hosting and application infrastructure to operate, secure and improve the service.
AI usage records: records of AI features used per client, so that agencies can apply per-client AI cost caps.

You can sign in to Automarq with your Google account. When you do, we request only the openid, email and profile scopes. Google sign-in does not give us access to your Gmail, Google Drive, Calendar, contacts or any other Google data.

What we collect and how we use it

Google account identifier (openid): to create your Automarq account, link it to your Google sign-in and sign you in securely.
Email address (email): to identify your account, check which workspace and role you belong to, and send service emails such as approval notifications and the end-of-day summary.
Name (profile): to show who you are in the portal, for example next to approvals, comments and tasks.
Profile picture (profile): to show your avatar in the portal.

Where it is stored

This information is stored in our application database on Google Cloud in India, in the Mumbai region (asia-south1).

Who it is shared with

We do not sell it. We share it only with the service providers we need to run Automarq (such as Google Cloud for hosting and our transactional email service for service emails), with other users of your own workspace who need to see your name and avatar, or where required by law.

How it is deleted

When you close your account or ask us to delete your data by writing to support@adalyticsdigital.com, we delete your Google sign-in information from our active systems within 30 days, except where we must keep limited records to comply with law. You can also remove Automarq's access at any time from myaccount.google.com/permissions.

5. Google Ads data

Automarq's use and transfer of information received from Google APIs to any other app will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

When we access it

Only when a client or agency chooses to connect a Google Ads account. At that point Automarq asks for the Google Ads API scope (https://www.googleapis.com/auth/adwords), and you decide whether to grant it.

What we read

Account structure, campaigns, ad groups, ads, keywords, budgets and performance metrics, so that we can show reporting in the portal and prepare suggested changes.

What can be changed

Campaign settings, budgets, bids, keywords and ads. Automarq prepares these only as drafted suggestions. An authorised agency admin must review and approve each suggestion in Automarq before it is applied. Nothing changes in your Google Ads account without that approval.

How we use and protect it

We use Google Ads data only to provide user-facing features in Automarq: reporting for the client and agency, and admin-approved ad changes.
We do not sell Google Ads data or any other Google user data.
We do not use Google user data for advertising, including retargeting, personalised or interest-based ads, and we do not transfer it to advertising platforms, data brokers or information resellers.
We do not use Google user data to develop, improve or train generalised or non-personalised AI or machine-learning models. Where an AI service processes Google Ads data to draft a suggestion for you, it does so only to provide that feature.
Our people do not read Google user data unless you have given consent for specific data (for example, for a support request), it is necessary for security purposes such as investigating abuse, it is needed to comply with applicable law, or it is aggregated and anonymised for internal operations as the policy permits.
We transfer Google user data only as needed to provide or improve these features, for security, to comply with law, or as part of a merger, acquisition or sale of assets with notice to users.

Where it is stored and how long we keep it

Google Ads data is stored on Google Cloud in India (asia-south1). We keep it while the account is connected and for the reporting period your workspace uses. We delete it within 30 days after the Google Ads account is disconnected, or within 30 days of a deletion request.

Revoking access

You can disconnect Google Ads inside Automarq at any time, or remove Automarq's access at myaccount.google.com/permissions. You can also write to support@adalyticsdigital.com and we will disconnect it and delete the data for you.

6. How we use information

to provide Automarq, including the content calendar, poster studio, approvals, downloads, reports, tasks, deliverables tracking, notifications and the end-of-day email summary;
to generate AI drafts, such as captions, posters and suggested ad changes, for review by people;
to apply per-client AI cost caps and keep usage within agreed limits;
to secure accounts, prevent misuse and fix problems;
to reply to your messages and send service emails about your account; and
to comply with legal obligations.

We do not sell personal information, and we do not use your content or Google user data for advertising.

We share information only as needed to run Automarq, with:

Cloud hosting: Google Cloud and Firebase, which host the application, database, files and this website.
AI model providers: services that process prompts and content to generate drafts for you. They process data on our instructions to provide the feature.
Email delivery: a transactional email service that sends notifications and summaries.
Your agency or client: users within the same Automarq workspace can see the content, approvals and reports shared with them.
Authorities: where required by law, court order or to protect rights, safety and security.

8. Where data is stored

Automarq application data is stored on Google Cloud in India, in the Mumbai region (asia-south1). Some service providers, such as AI model providers or email delivery services, may process limited data in other countries to provide their service. Where that happens, we take reasonable steps to make sure the data is protected.

9. Retention

We keep account information and portal content for as long as your account or your agency's workspace is active, and as needed to provide the service. Google Ads data is kept as described in section 5. When an account is closed or we receive a valid deletion request, we delete or anonymise the related personal information from our active systems within 30 days, except where we must keep certain records to meet legal, tax or accounting obligations or to resolve disputes. Copies in routine backups are removed as those backups expire.

10. Your choices and deletion

You can ask us to:

give you access to, or a copy of, the personal information we hold about you;
correct information that is inaccurate;
delete your account and personal information, including data obtained from Google APIs; and
withdraw consent where we rely on it, for example by disconnecting Google Ads.

To make a request, email support@adalyticsdigital.com from the email address linked to your account. We may need to verify your identity before acting on the request. If your account is managed by an agency, we may also involve the agency.

11. Security

We use reasonable technical and organisational measures to protect information, including encrypted connections (HTTPS), access controls based on roles, and restricted access to production systems. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

12. Cookies

This marketing website does not use advertising or tracking cookies. The Automarq application uses essential cookies and similar browser storage to keep you signed in, remember your session and protect your account. These are needed for the service to work. We do not use cookies for advertising.

13. Children

Automarq is a business tool and is not directed at children. It is meant for people aged 18 and over. We do not knowingly collect personal information from children. If you believe a child has given us information, write to us and we will delete it.

14. Changes to this policy

We may update this policy from time to time. When we do, we will change the effective date at the top of this page and, if the changes are significant, we will let account holders know by email or in the portal before they take effect.

15. Governing law

This policy is governed by the laws of India, including the Information Technology Act, 2000 and the rules made under it, and the Digital Personal Data Protection Act, 2023 to the extent it applies. Courts at Ernakulam (Kochi), Kerala, India will have exclusive jurisdiction over any dispute relating to this policy.

16. Contact us

Adalytics Digital Private Limited
CIN U62013KL2026PTC106438
Kerala Technology Innovation Zone, KINFRA Hi-Tech Park, Kalamassery, Kochi 683503, Kerala, India
Email: support@adalyticsdigital.com

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